Your product is powerful. The market doesn't know it.
I raise the quality of your pipeline.
Marketing and product lead for tech CEOs and founders. I design and build commercializable MVPs (product, positioning and first acquisition funnel shipped together, ready to sign from launch), then I build your AI marketing function, your teams and your market authority.
The truth of 2026.
Your product is powerful. The market doesn't know it. And authority isn't earned in two minutes: it's built.
Your buyers search on Google, ask ChatGPT, listen to their peers. Absent from those places, you don't exist for them. I build your presence where they decide, and I turn your technical asset into a qualified pipeline and traffic, in B2B and B2C.
Three levers.
From the function to the authority, I build what makes your customers come and sign.
Your AI marketing function
From zero or rebuilt: strategy, stack, process and automations, all augmented by AI. You leave with a machine, not a slide.
Hands in the engine
I manage your teams (AI, freelancers, in-house) and, as a builder, I create your acquisition funnels, your content, your ads. End to end.
Your market authority
Where your decision-makers and prospects look for you: Google, ChatGPT, industry events, trade press.
Four ways to bring me on.
From a commercializable MVP to monthly sparring. We scope it together, on a quote basis.
Build from zero
I design, build and optimize your MVP: product, positioning and first acquisition funnel shipped together, ready to sign your first customer from launch.
Let's talkOperate
Fractional CMO with your team. I lead, I manage (AI, freelancers, in-house), I ship, and I level up your people.
Let's talkAI-Native Marketing
A shift to GEO authority and AI automation. Agents, workflows and content that make you visible on Google and in ChatGPT. Shipped to production, not slideware.
Let's talkAdvisory
Regular strategic sparring for CEOs and founders: positioning, priorities, marketing and AI trade-offs. The right call at the right time, without the full engagement.
Let's talkI performed by changing worlds.
Cyber, gaming, hardware, metaverse, and more. Versatility isn't a promise: it's my track record.
- ◆Marketing function built from zero, on both markets (B2B + B2C).
- ◆+5 points of domain authority, 100+ GEO articles on a nascent category.
- ◆Enterprise B2B pipeline and B2C acquisition from the first quarter.
- ◆Tech co-marketing with AMD, NVIDIA, Intel, Samsung.
- ◆Global teams coordinated around AAA launches (Assassin's Creed, Far Cry).
- ◆Tech evangelism: talks, blog, podcast.
- ◆Immersive 3D academy, from idea to product.
- ◆60+ deployments with cultural institutions.
- ◆Bridge between creative, tech and partners.
- ◆PR for Blizzard (WoW) and Niantic (Pokémon Go).
- ◆Campaigns for Razer, Shadow.
- ◆High-level press events.
Separately, common. Together, rare.
A CMO who builds, a builder who sells, and a founder who walks away autonomous. That's what you won't get from one more "marketing consultant".
I ship, I don't just advise
I lead and I build it myself: funnels, AI agents, content. No agency to coordinate, no dev team to wait for.
Proven cross-industry
Gaming, metaverse, cyber, and beyond. I performed by changing worlds several times. The industry changes, the craft doesn't.
AI-native, in production
GEO, agents and automations that run and cut your costs. Not buzzwords: things shipped.
I leave internal capacity
I execute fast, I manage your teams (AI, freelancers, in-house) and level them up. No endless dependency.
From technical asset to pipeline, in three moves.
Proof before promise. We start from your technical asset, build the authority, and drive it to pipeline.
I understand & frame
I immerse myself in your technology and your market, and translate the complex asset into clear positioning, right where your buyers decide.
I build
Marketing function, content, GEO, AI agents, funnels. I ship real assets that establish credibility and authority, not recommendations.
I drive it to pipeline
I activate acquisition and market authority, I measure, I iterate. The goal isn't visibility: it's qualified leads and signed customers.
What you want to know.
What is a fractional CMO?
How much does a fractional CMO cost?
Which industries do you work in?
A marketer who can actually build?
Fractional or solo, is that enough to lead?
Do you work in English and French?
Let's talk about your pipeline.
A powerful product the market ignores? I build your AI marketing function, your teams and your authority, all the way to pipeline. Tell me in two lines, I'll get back to you.